Abu Dhabi Business Events Week

Date

26 - 27 September, 2022

Location

Manarat Al Saadiyat

#inabudhabi

About Abu Dhabi Business Events Week

Abu Dhabi Business Events Week is back! The march continues in 2022 to be a premier platform for the MICE industry in Abu Dhabi and the Middle East North Africa (MENA) region. Sharing best practices amongst peers, learn and upskill from workshops delivered by professional MICE associations and keynote speakers, network and explore partnerships within the community.

The ADBEW 2022 edition still has its Advisory committee that consists of key MICE stakeholders to contribute their expertise to create a rich content & to pass on the industry growth, market trends and knowledge to the peers.

ADBEW 2021 in numbers

Speakers

H.E. Saleh Mohammed Al Geziry

Director General
Department of Culture and Tourism

Mubarak Al Shamsi

Director,
Abu Dhabi Convention and Exhibition Bureau

Khalid Al Zadjali

Director
Oman Convention Bureau

Steen Jakobsen

Associate Vice President
Dubai Business Events & Cruise Tourism Division

James Rees

President
ICCA

Kevin Edmunds

President
SITE

Khalifa Al Qubaisi

Chief Commercial Officer
Abu Dhabi National Exhibition Center

Mahir Abdulkarim Julfar

Executive Vice President – Venue Services Management
Dubai World Trade Centre

See all speakers

Key objectives

To galvanize the MICE industry towards post pandemic recovery
To develop solidarity within the MICE industry
To foster collective visioning and strategy-building
To educate MICE industry practitioners/contributors – capability development
To encourage adoption of new ideas and innovative practices among the industry

Auditorium

08:00 - 09:45

Registration and Networking

09:45 - 10:00

Abu Dhabi Connect

10:00 - 10:15

Welcome Address

10:15 - 10:20

Welcome Address

10:20 - 11:00

Keynote: Business in Times of Flux & Overcoming the Constant Challenge of Disruption

11:00 - 11:30

State of the Industry in 2022 and the Opportunities Beyond

11:30 - 11:45

Mid-morning Network Break

11:45 - 12:05

Impact of Business Events on Destinations: A Comprehensive Review

12:05 - 13:00

International Events Destinations: Bringing Back and Attracting Events while Differentiating and Increasing Opportunities for the Industry

13:00 - 14:00

Networking and Lunch – Larte

14:00 - 14:30

Future Trends Tourism 4.0 and Disruptive Technologies Driving the Change

14:30 - 15:00

Exhibitions – Bridging the Backbone of Trade and Growing Opportunities

15:00 - 15:30

Sustainability: Net Zero Carbon Events in 2030: The Governance Framework and the Opportunity

15:30 - 16:00

Mid-afternoon Network Break

16:00 - 16:30

Creating Amazing Visitor Experiences – Lessons Learned and Opportunities Explored

16:30 - 17:00

How Can the Gulf Region Win More Incentive Business?

17:00 - 17:05

Wrap Up

18:30 - 22:00

Networking Dinner

Auditorium

08:00 - 10:00

Registration and Networking

10:00 - 10:10

Review and Commentary of the Business Events Industry

10:10 - 10:40

Keynote: How the Best Get Better?

10:40 - 11:10

Human Capital: Revitalizing the Core Asset of Industry and Growing a Well Trained Talent Pool

11:10 - 11:25

Mid-morning Network Break

11:25 - 11:55

Shifting Sands: The Ever Changing Landscape of Contracts While Navigating Flucuating Economic Environment

11:55 - 12:25

Debate: Pricing Vs Flexibility – The Devil is in the Details

12:25 - 12:40

Unpacking and Reviewing the Industry

12:40 - 13:00

Closing Remarks

13:00 - 14:00

Networking and Lunch – Larte

MODULE 1 – The Evolving Market

14:00 - 14:05

Introduction and Welcome

14:05 - 14:25

Panel: The Evolving Market – How our Work as Incentive Travel Professionals Has Changed. The Agency, DMC and Hotel Viewpoints

14:25 - 14:45

Panel: What Corporations are Looking for Now From Their Incentive Travel Programs

14:45 - 15:05

Plenary: Why Sustainability is more Important than Ever – 5 Compelling Reasons

15:05 - 15:25

Panel: What Business and Life Lessons I Learned in the Last Two Years

15:25 - 16:00

Coffee & Tea Break

MODULE 2 – How the Gulf Region Can Win More Incentive Business

16:00 - 16:05

Introduction and Welcome

16:05 - 16:25

Plenary: New Ways to Do Old Things – Why You Need to be Digitally Savvy to Prosper as an Incentive Travel Professional

16:25 - 16:45

Panel: New Ways to be a DMC

16:45 - 17:05

Panel: New Ways to Navigate the Future and How SITE Foundation Can Help You

17:05 - 17:25

Panel: New Ways to Win Business

17:25 - 17:30

Wrap Up

17:30 - 17:35

Close

TAKE A GLANCE at the inaugural 2021 edition white-paper

Partners

2021 Events Highlights

Miral is proud to support the inaugural Abu Dhabi Business Events Week, which is set to become a premier, regional platform for the MICE industry to foster industry dialogue and drive knowledge share amongst key leaders and peers.

Our vision for Yas Island to be positioned as a global destination for entertainment, leisure and business is intertwined with Abu Dhabi’s strategic ambition to become a leading MICE destination as a key tourism driver, and we look forward to welcoming both local and international business travelers to the Emirate and Yas Island.

by Eng. Mohamed Abdalla Al Zaabi - Chief Executive Officer

We are delighted to have been invited by Abu Dhabi Convention & Exhibition Bureau to provide masterclasses at the inaugural Abu Dhabi Business Events week.

With a lifetime’s experience in the Business Events industry, it’s very satisfying for us to share our expertise with MICE professionals in a destination that’s quickly emerging as one of the most exciting locations in the world for meetings, incentives, conferences and events.

By Patrick M. Delaney - Managing Partner, SoolNua & Pádraic Gilligan - Chief Marketing Officer, SITE

MPI is delighted to participate at the inaugural Abu Dhabi Business Events week, and share it’s expertise & knowledge in the Business Events Industry in a top emerging destination. We look forward to meet you all in Abu Dhabi at this important event on a crucial time in industry.

By Estefani Aguirre, HMCC, CIS Vice President, Business Development - Meeting Professionals International (MPI)

In terms of the conference impact on the sector, I believe it actually came at a perfect time as the industry is currently healing from the massive repercussions inflicted by Covid 19 however we all feel that there is a massive sense of determination and drive within the region and worldwide that it will return even more better than before due to the convergence of digitization and the new business models it provides.

What I really admire about the Abu Dhabi Business Events Week is that it doesn’t give a vibe that the event is made for commercial purposes, however built on thought leadership, sharing experiences, provide positive energy and insights to the sector again.

By Nizar Zaitoun, Vice Chairperson, IAEE-MENA Office Int'l. Association of Exhibitions and Events - MENA

Join me to congratulate Abu Dhabi for creating a strategic initiative and launching the inaugural edition of Abu Dhabi Business Events Week (ADBEW 2021) – a premier platform for the Business Events in Abu Dhabi, Middle East and North Africa (MENA) region. ICCA is pleased to collaborate with Abu Dhabi Convention & Exhibitions Bureau to develop meetings industry of Abu Dhabi, wider Middle East and increase the share of international meetings in the region.

By Senthil Gopinath, Chief Executive Officer - ICCA

ADVISORY COMMITTEE

Giacomo Ucelli

Multi Property Director of Sales and Marketing
Aloft Hotels

Kevin Edmunds

Vice President,
Meetings & Incentive Sales
AIC Hotel Group

Cathy Breden

EVP / COO
IAEE

Naji El Haddad

Regional Director
UFI

See all Committee

Latest News

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WE LOOK FORWARD TO WELCOMING YOU

Event FAQS / find your answers

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First Awesome Feature

Event Location

Sheikh Khalifa Bin Zayed Al Nahyan Hwy

Al Saadiyat Island

Cultural District

Abu Dhabi

United Arab Emirates

Get Directions

Abu Dhabi Business Events Week

Date

Location

About Abu Dhabi Business Events Week

ADBEW 2021 in numbers

300

Visitors

34

Speakers

8

Sessions

Speakers

H.E. Saleh Mohammed Al Geziry

Mubarak Al Shamsi

Khalid Al Zadjali

Steen Jakobsen

James Rees

Kevin Edmunds

Khalifa Al Qubaisi

Mahir Abdulkarim Julfar

Key objectives

Event Schedule

Registration and Networking

Abu Dhabi Connect

Welcome Address

Welcome Address

Keynote: Business in Times of Flux & Overcoming the Constant Challenge of Disruption

State of the Industry in 2022 and the Opportunities Beyond

Mid-morning Network Break

Impact of Business Events on Destinations: A Comprehensive Review

International Events Destinations: Bringing Back and Attracting Events while Differentiating and Increasing Opportunities for the Industry

Networking and Lunch – Larte

Future Trends Tourism 4.0 and Disruptive Technologies Driving the Change

Exhibitions – Bridging the Backbone of Trade and Growing Opportunities

Sustainability: Net Zero Carbon Events in 2030: The Governance Framework and the Opportunity

Mid-afternoon Network Break

Creating Amazing Visitor Experiences – Lessons Learned and Opportunities Explored

How Can the Gulf Region Win More Incentive Business?

Wrap Up

Networking Dinner

Registration and Networking

Review and Commentary of the Business Events Industry

Keynote: How the Best Get Better?

Human Capital: Revitalizing the Core Asset of Industry and Growing a Well Trained Talent Pool

Mid-morning Network Break

Shifting Sands: The Ever Changing Landscape of Contracts While Navigating Flucuating Economic Environment

Debate: Pricing Vs Flexibility – The Devil is in the Details

Unpacking and Reviewing the Industry

Closing Remarks

Networking and Lunch – Larte

MODULE 1 – The Evolving Market

Introduction and Welcome

Panel: The Evolving Market – How our Work as Incentive Travel Professionals Has Changed. The Agency, DMC and Hotel Viewpoints

Panel: What Corporations are Looking for Now From Their Incentive Travel Programs

Plenary: Why Sustainability is more Important than Ever – 5 Compelling Reasons

Panel: What Business and Life Lessons I Learned in the Last Two Years

Coffee & Tea Break

MODULE 2 – How the Gulf Region Can Win More Incentive Business

Introduction and Welcome

Plenary: New Ways to Do Old Things – Why You Need to be Digitally Savvy to Prosper as an Incentive Travel Professional

Panel: New Ways to be a DMC

Panel: New Ways to Navigate the Future and How SITE Foundation Can Help You

Panel: New Ways to Win Business

Wrap Up

Close

TAKE A GLANCE at the inaugural 2021 edition white-paper

Partners

2021 Events Highlights

by Eng. Mohamed Abdalla Al Zaabi - Chief Executive Officer

By Patrick M. Delaney - Managing Partner, SoolNua & Pádraic Gilligan - Chief Marketing Officer, SITE

By Estefani Aguirre, HMCC, CIS Vice President, Business Development - Meeting Professionals International (MPI)

By Nizar Zaitoun, Vice Chairperson, IAEE-MENA Office Int'l. Association of Exhibitions and Events - MENA

By Senthil Gopinath, Chief Executive Officer - ICCA

ADVISORY COMMITTEE

Giacomo Ucelli

Kevin Edmunds

Cathy Breden

Naji El Haddad

Latest News

LEARN HOW TO GET MORE CUSTOMERS