A first-of-its-kind convention in the region, Abu Dhabi Business Events Week (ADBEW) 2021 is well placed to become the premier industry development platform for business event professionals in Abu Dhabi and the Middle East and North Africa (MENA) region.
Hosted by the Department of Culture and Tourism – Abu Dhabi and our partners at the Abu Dhabi Convention and Exhibition Bureau, together we aim to accelerate the growth of the MICE sector and provide an industry-led platform for leaders and practitioners to share best practices with their peers. We also hope to showcase Abu Dhabi as a dynamic, global business hub; a safe, accessible, and unique destination where organisations from around the world can connect and find new avenues for growth.
The week’s key focus will be on industry development, and participants can look forward to an informative programme which encourages learning, upskilling, and exchange. Workshops delivered by global MICE associations, notable keynote speakers, lively activities and collaborative discussions will provide the chance to network with sector leaders, learn from one another and explore potential partnerships.
In addition, we are delighted to host the ICCA Congress Middle East Hub, which will allow professionals in the region to interact with their counterparts from the international community.
Through your active participation, we can strengthen relationships, create new opportunities, and galvanise businesses to succeed in a new era.
With so much on offer throughout ADBEW 2021, we are confident that the week will provide an exceptional experience for all.
HE Saood Abdulaziz Al Hosani
Undersecretary of the Department of Culture and Tourism – Abu Dhabi