Date

26 - 27 September, 2022

Location

Manarat Al Saadiyat

#inabudhabi

About Abu Dhabi Business Events Week

Abu Dhabi Business Events Week is back! The march continues in 2022 to be a premier platform for the MICE industry in Abu Dhabi and the Middle East North Africa (MENA) region. Sharing best practices amongst peers, learn and upskill from workshops delivered by professional MICE associations and keynote speakers, network and explore partnerships within the community.

The ADBEW 2022 edition still has its Advisory committee that consists of key MICE stakeholders to contribute their expertise to create a rich content & to pass on the industry growth, market trends and knowledge to the peers.

ADBEW 2021 in numbers

300

Visitors

34

Speakers

8

Sessions

visitors-final
visitor-section-mobile

Speakers

H.E. Saleh Mohammed Al Geziry

Director General
Department of Culture and Tourism

Mubarak Al Shamsi

Director,
Abu Dhabi Convention and Exhibition Bureau

Khalid Al Zadjali

Director
Oman Convention Bureau

Steen Jakobsen

Associate Vice President
Dubai Business Events & Cruise Tourism Division

James Rees

President
ICCA

Kevin Edmunds

President
SITE

Khalifa Al Qubaisi

Chief Commercial Officer
Abu Dhabi National Exhibition Center

Mahir Abdulkarim Julfar

Executive Vice President – Venue Services Management
Dubai World Trade Centre

See all speakers

Key objectives

  • To galvanize the MICE industry towards post pandemic recovery
  • To develop solidarity within the MICE industry
  • To foster collective visioning and strategy-building
  • To educate MICE industry practitioners/contributors – capability development
  • To encourage adoption of new ideas and innovative practices among the industry

Event Schedule

Registration and Networking

Abu Dhabi Connect

Welcome Address

Welcome Address

Keynote: Business in Times of Flux & Overcoming the Constant Challenge of Disruption

State of the Industry in 2022 and the Opportunities Beyond

Mid-morning Network Break

Impact of Business Events on Destinations: A Comprehensive Review

International Events Destinations: Bringing Back and Attracting Events while Differentiating and Increasing Opportunities for the Industry

Networking and Lunch – Larte

Future Trends Tourism 4.0 and Disruptive Technologies Driving the Change

Exhibitions – Bridging the Backbone of Trade and Growing Opportunities

Sustainability: Net Zero Carbon Events in 2030: The Governance Framework and the Opportunity

Mid-afternoon Network Break

Creating Amazing Visitor Experiences – Lessons Learned and Opportunities Explored

How Can the Gulf Region Win More Incentive Business?

Wrap Up

Networking Dinner

Registration and Networking

Review and Commentary of the Business Events Industry

Keynote: How the Best Get Better?

Human Capital: Revitalizing the Core Asset of Industry and Growing a Well Trained Talent Pool

Mid-morning Network Break

Shifting Sands: The Ever Changing Landscape of Contracts While Navigating Flucuating Economic Environment

Debate: Pricing Vs Flexibility – The Devil is in the Details

Unpacking and Reviewing the Industry

Closing Remarks

Networking and Lunch – Larte

MODULE 1 – The Evolving Market

Introduction and Welcome

Panel: The Evolving Market – How our Work as Incentive Travel Professionals Has Changed. The Agency, DMC and Hotel Viewpoints

Panel: What Corporations are Looking for Now From Their Incentive Travel Programs

Plenary: Why Sustainability is more Important than Ever – 5 Compelling Reasons

Panel: What Business and Life Lessons I Learned in the Last Two Years

Coffee & Tea Break

MODULE 2 – How the Gulf Region Can Win More Incentive Business

Introduction and Welcome

Plenary: New Ways to Do Old Things – Why You Need to be Digitally Savvy to Prosper as an Incentive Travel Professional

Panel: New Ways to be a DMC

Panel: New Ways to Navigate the Future and How SITE Foundation Can Help You

Panel: New Ways to Win Business

Wrap Up

Close

TAKE A GLANCE at the inaugural 2021 edition white-paper

    Download Schedule

    Partners

    2021 Events Highlights

    ADVISORY COMMITTEE

    Giacomo Ucelli

    Giacomo Ucelli

    Multi Property Director of Sales and Marketing
    Aloft Hotels

    Kevin Edmunds

    Kevin Edmunds

    Vice President,
    Meetings & Incentive Sales
    AIC Hotel Group

    Cathy Breden

    Cathy Breden

    EVP / COO
    IAEE

    Naji El Haddad

    Naji El Haddad

    Regional Director
    UFI

    See all Committee

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    Event Location

    Sheikh Khalifa Bin Zayed Al Nahyan Hwy
    Al Saadiyat Island
    Cultural District
    Abu Dhabi
    United Arab Emirates

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