Abu Dhabi Business Events Forum is back! The march continues in 2023 as the premier platform for the MICE industry in Abu Dhabi and the Middle East North Africa (MENA) region. Sharing best practices amongst peers, learn and up-skill from workshops delivered by professional MICE associations and keynote speakers, network and explore partnerships within the community.
ADBEF 2023 offers an all-encompassing two-day agenda thoughtfully designed to chart the course for the MICE industry’s future within the MENA region. Key focal points include the ever-shifting financial landscape, comprehensive market analysis, and the emergence of transformative trends. Sustainability takes center stage as a unifying theme, emphasizing the vital need for conservation efforts and heightened awareness of cultural resonance and the subtle, intangible impacts of events.