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Abu Dhabi Business Events Forum

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Date

26 - 27 September, 2023

Location

Rixos Marina Abu Dhabi

#inabudhabi

About Abu Dhabi Business Events Forum

Abu Dhabi Business Events Forum is back! The march continues in 2023 as the premier platform for the MICE industry in Abu Dhabi and the Middle East North Africa (MENA) region. Sharing best practices amongst peers, learn and up-skill from workshops delivered by professional MICE associations and keynote speakers, network and explore partnerships within the community.

ADBEF 2023 offers an all-encompassing two-day agenda thoughtfully designed to chart the course for the MICE industry’s future within the MENA region. Key focal points include the ever-shifting financial landscape, comprehensive market analysis, and the emergence of transformative trends. Sustainability takes center stage as a unifying theme, emphasizing the vital need for conservation efforts and heightened awareness of cultural resonance and the subtle, intangible impacts of events.

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Key objectives

  • To galvanize the MICE industry through innovation and collaboration
  • To develop solidarity within the MICE industry
  • To foster collective visioning and strategy-building
  • To educate MICE industry practitioners/contributors – capability development
  • To encourage adoption of new ideas and innovative practices among the industry

2023 Event Schedule & Topics

09:00 - 09:50

Registration and Networking

09:50 - 10:05

Welcoming Address

H.E. Saleh Algeziry
10:05 - 10:15

Opening Remarks by MC

Edward Matti
10:15 - 10:50

Keynote Address: SuperCollaboration: Creativity & Innovation in the Age of Artificial Intelligence

James Taylor, Keynote Speaker
10:50 - 11:40

Panel: Charting the Course: MICE Outlook for 2023

Moderator: Dr. Nasser Al Saidi, President, Nasser Saidi & Associates Bruce MacMillan, COO, PCMA
11:40 - 12:05

Networking Break

12:00 - 12:35

Panel: Spot Analysis: Investment Insights for Rapid Growth

Moderator: James Taylor, / Speakers: Mubarak Al Shamsi, Director, Abu Dhabi Convention & Exhibition Bureau Iyad Rasbey, Vice President - Destination Tourism Development, RAK Tourism Development Authority Lindsay Bowman Fraser, Head of MICE, Sport and eSport, Qatar Tourism Amjad Al Shacker, Acting CEO, Saudi Conventions and Exhibitions General Authority
12:35 - 13:05

Debate: Should Venues Have an Events Arm?

Moderator: Edward Matti / Speakers: Trixie LohMirmand, Executive Vice President, DWTC Alex Nicholl, Group Commercial Director, Messe Frankfurt Middle East
13:05 - 13:35

Panel: Future of Work in the region’s MICE industry

Moderator: James Taylor / / Speakers: Anju Gomes, Regional Director Middle East, ICCA Shams Moloo, Director Of Strategy & Business Development at THA Staffing
13:35 - 14:35

Lunch and Networking

14:35 - 14:50

Plenary: Walking or Racing to Net Zero: A business imperative for survival

Guy Bigwood, CEO, GDS-Movement
14:50 - 15:10

Fireside Chat: Middle East’s journey towards net-zero carbon events by 2050

Moderator: Guy Bigwood, CEO, GDS Movement, / /Speakers: Derar Al Manaseer, Director – Sustainability, Innovation & Excellence, ADNEC Group, Naji El Haddad, ufi
15:10 - 15:30

Networking Break

15:30 - 16:00

Plenary: Impact and legacy

James Latham, Producer, The Iceberg presented by the Joint Meetings Industry Council
16:00 - 16:20

Panel: Demonstrating the role of Business Events as catalysers of socio-economic development for communities and key sectors

Moderator: James Latham, Producer, The Iceberg presented by the Joint Meetings Industry Council / / Speakers: Dr. Aysha Al Dhaheri, Section Head, Public Health Programs Department, ADPHC
16:20 - 16:40

Fireside Chat: Why do Cities invest in the MICE Sector

Moderator: Guy Bigwood, CEO, GDS Movement, Lionel Yeo, Former CEO, Singapore Tourism Board
16:40 - 16:50

Closing Remarks by MC

Edward Matti
17:00 - 18:00

Site Tour: Rixos Marina Abu Dhabi & SeaWorld

19:00 - 21:00

Gala Dinner

13:00 - 17:00

SITE training program

Michael Dalton, CIS, CITP, Anne Marie Rodgers, CIS, CITP
08:00 - 09:30

Registration and Networking

09:30 - 09:40

Welcome Address by MC

Edward Matti
09:40 - 10:00

Fireside Chat: Addressing Diversity: creating an equally enjoyable and immersive experience for POD

Moderator: Edward Matti / / Speakers: Dr.Duaa Abdel Rahman, Accessibility Specialist, ZHO Nick Hall, Founder & CEO of the Digital Tourism Think
10:00 - 10:30

Plenary: Artificial Intelligence in the Business Events Industry

Moderator: Bruce MacMillan, COO, PCMA
10:30 - 11:00

Panel: Fueling Prosperity: Shaping the MICE Future

Moderator: Edward Matti / / Speakers: Sujoy Cherian, Option 1 Events Andrea Piccin, GRS Ajay Bhojwani, Managing Director, MCI Middle East
11:00 - 11:05

Closing Remarks by DCT

Mubarak Al Shamsi, Director, Abu Dhabi Convention & Exhibition Bureau
11:05 - 11:15

Forum Closure by MC (admin announcements etc, e.g. complete survey, workshops)

Edward Matti
11:15 - 12:15

Lunch and Networking

13:00 - 17:00

SITE training program

Michael Dalton, CIS, CITP, Anne Marie Rodgers, CIS, CITP
14:30 - 17:00

GDS Sustainability Workshop

Guy Bigwood, CEO, GDS
14:30 - 16:00

Abu Dhabi Brand Perception Focus Group Discussion (invite only)

Partners

MPI
UFI
IAEE
SITE
ABU DHABI
Rixos ADH
ADNEC
ICCA

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WE LOOK FORWARD TO WELCOMING YOU

WE LOOK FORWARD TO WELCOMING YOU

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Event Location

Rixos Marina Abu Dhabi
United Arab Emirates

Get Directions

2022 Events Highlights

This is author testimonial

Miral is proud to support the inaugural Abu Dhabi Business Events Week, which is set to become a premier, regional platform for the MICE industry to foster industry dialogue and drive knowledge share amongst key leaders and peers.

Our vision for Yas Island to be positioned as a global destination for entertainment, leisure and business is intertwined with Abu Dhabi’s strategic ambition to become a leading MICE destination as a key tourism driver, and we look forward to welcoming both local and international business travelers to the Emirate and Yas Island.

by Eng. Mohamed Abdalla Al Zaabi - Chief Executive Officer

This is author testimonial

We are delighted to have been invited by Abu Dhabi Convention & Exhibition Bureau to provide masterclasses at the inaugural Abu Dhabi Business Events week.

With a lifetime’s experience in the Business Events industry, it’s very satisfying for us to share our expertise with MICE professionals in a destination that’s quickly emerging as one of the most exciting locations in the world for meetings, incentives, conferences and events.

By Patrick M. Delaney - Managing Partner, SoolNua & Pádraic Gilligan - Chief Marketing Officer, SITE

This is author testimonial

MPI is delighted to participate at the inaugural Abu Dhabi Business Events week, and share it’s expertise & knowledge in the Business Events Industry in a top emerging destination. We look forward to meet you all in Abu Dhabi at this important event on a crucial time in industry.

By Estefani Aguirre, HMCC, CIS Vice President, Business Development - Meeting Professionals International (MPI)

This is author testimonial

In terms of the conference impact on the sector, I believe it actually came at a perfect time as the industry is currently healing from the massive repercussions inflicted by Covid 19 however we all feel that there is a massive sense of determination and drive within the region and worldwide that it will return even more better than before due to the convergence of digitization and the new business models it provides.

What I really admire about the Abu Dhabi Business Events Week is that it doesn’t give a vibe that the event is made for commercial purposes, however built on thought leadership, sharing experiences, provide positive energy and insights to the sector again.

By Nizar Zaitoun, Vice Chairperson, IAEE-MENA Office Int'l. Association of Exhibitions and Events - MENA

This is author testimonial

Join me to congratulate Abu Dhabi for creating a strategic initiative and launching the inaugural edition of Abu Dhabi Business Events Week (ADBEW 2021) – a premier platform for the Business Events in Abu Dhabi, Middle East and North Africa (MENA) region. ICCA is pleased to collaborate with Abu Dhabi Convention & Exhibitions Bureau to develop meetings industry of Abu Dhabi, wider Middle East and increase the share of international meetings in the region.

By Senthil Gopinath, Chief Executive Officer - ICCA

Contact Us for all enquiries at:

ADCEB@Dctabudhabi.ae

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