Amjad Al Shacker

Amjad is the CEO (acting) of the Saudi Conventions & Exhibitions General Authority (SCEGA)
where he led the team to enhance the regulation, bylaws, licensing, and ecosystem of the
sector and create a post-Covid Strategy. As Strategic Projects Advisor at the Royal Commission
for Riyadh City (RCRC), he worked closely with the CEO across an array of projects serving the
Saudi capital. Amjad has over 27 years’ experience in leading public and private sector entities
across strategic initiatives, change management, corporate culture, marketing, and corporate
communications. He is well-versed in instilling leadership to fast-track an organization’s
realization of its vision.
Amjad launched his career as English News Anchor at Saudi TV, was the Executive Manager
Corporate Communications at Kingdom Holding Company, Corporate Communications
Manager at SAGIA, CEO at Buchanan Middle East, Corporate Communications VP at ACWA
Power Projects, Country Manager at Pedersen & Partners (international executive search firm),
Board Member at Saudi Media Monitoring Company, General Manager Corporate
Communication at STC, Advisor of Communications at PIF, and Senior VP Corporate
Communication & Branding at Mobily.
Amjad holds a BA in Mass Communications/Media Studies from DePaul University in Chicago,
USA.